Agreed, EU Hype is good as long as it is handled correctly and from the correct company source associated with the hype.
^^ ND avatar participation in this instance - Not development work nor Rocktopia as the primary source of the generated hype belonging to his participation in the service.
In that it reflects positively and doesn't point out negatives such as the conflict of interest bind that ND is in with participating on, developing for, and partner with, MindArk and its service offered.
It was not a question of promoting Entropia itself, all promotion is good promotion as long as the negatives in the overall context on all levels of the MindArk business are minimal.
Including a flawed "Ethics Policy" where those working for or with MindArk can not participate knowing inside information.
This is why Skam had to decomission her avatar and involvement with Entropia as a participant now that she works with MindArk, for FPC.