I started playing a couple of years ago and played heavily for around year before I quit. I still come back to the forums from time to time to see if anything is new to make me want to check out the game again. Every time I visit the forum, here's what I see:
1) The same people still complaining about the same shit.
2) Some new pyramid scheme from MA.
What I think is that the game is kept alive by a small group of heavily invested/addicted players; so in that regard I guess it could go on indefinitely since MA seems to stay afloat just fine in spite of their constant stream of poor decisions.
Several people commented on player retention and I agree this is a problem. I tend to go hard when I get into something, so when I started playing I ended up spending a lot of time and money on the game. It took some initial effort to look past how terrible the actual game itself is, but what kept me going was mostly the cool people I met and the fun of doing group stuff. Team hunts were probably my biggest appeal, and of course swirl chasing.
I tried to turn other people on to it, but without having the same addictive personality as me, they typically reacted with "wtf, this is garbage, why are you playing this?". I think when I was really into the game I became a bit blind to just how crappy it actually is. I think there might be a lot of the core player base that suffers from this.
Simply put the game mechanics are mind-numbingly boring and buggy, the graphics/technology is at least 10 years behind, and the game is ridiculously expensive. You can easily have way more fun for way less money with thousands of other games on the market. So I personally don't see the game ever becoming popular without a huge overhaul, but yea, it will probably keep surviving and when I come check the forums again in another 6 months I will still see the same people still bitching about the same stuff and there will be some new MA scam that has everyone claiming they are rage quitting (for real this time
).