"Revenues did not reach the company's budget targets.
The reason why the budget was not reached depends largely on Part of the fact that active customers have not used their funds to the extent budgeted. The company is working intensive to make the beginner experience more understandable so that users are more likely to come start spending money (spend money). Another reason is the difficulty of finding the right one customers, that is, just that type of player who appreciates Entropia Universe's complexity and also the possibilities of the game."
I can address this issue for you guys, since you fail to mention it on any level in that statement. You are looking for the perfect girlfriend in a customer, expecting them to rise to the occasion and "appreciate" everything you have to offer.
The reality is that your customer experience is horrifying, you fail on nearly every level to communicate with those players that finally do meet your criteria. And they are left with more questions than answers, while you go off and talk about your latest greatest idea.
So you lose them, from the new player to the very old, they drop like flies...because your customer interaction is horrible, and your development is very sub-par. (perhaps get a new contract for who does the work...they are failing every singe time) Stop blaming the issues on everything except the glaring problem.....the management at Mindark!
And the whole compet thing...did I just read that right....they see and acknowledge that it was a failure and lost money, but decided to pour MORE money into it for this year? For an even better release?
You missed your window...either you put out a phenomenal bug free mobile game and it makes it, or you fail, and the mobile game fails with it forever.
I don't know of any other company that would actually continue to put money into a failed mobile game thinking it would miraculously take over......because it hasn't happened.