I was at the first day of E-For-All. After about 5 hours of video games and other gamer-geeks like myself, these 2 STUNNING blonde beauties walk by and say something about a fashion show at 5pm at booth such at such.
So they move on and about 30 seconds later my brain gets a breath of air from all the sounds and flashing lights and computer monitors and I think... "fashion show? Those two? Whatever it is I gotta see it! In fact I just want to see more of them." These women were super-hot for any setting, but at a video game convention?!?! it was like stumbling across a Playboy centerfold stuck in the middle of your Chemistry text book!
Well the fashion show was Avatars on a monitor, not the two hotties.... but whatever. Once I got to the booth and learned about EU, it was all over. I somehow had never even heard of it before and now I supsect it will consume many hours of my life and many of my dollars in the months and years to come!
Nice marketing maneuver MA! You guys are brilliant!