Feedback and inquiries received through support cases and on community forums recently have expressed interest about MindArk's efforts to promote and market Entropia Universe.
As Mr. Timkrans stated in his
State of the Universe Address,
"As these planned improvements and developments are completed during 2012, MindArk will ramp up its efforts to promote Entropia Universe and expand the active user base."
MindArk plans to focus increasingly more resources on marketing efforts throughout 2012.
In fact several marketing and promotional projects are already well under way, and the groundwork is ongoing for projects scheduled for launch in the coming months.
Our current efforts are focused on measuring the effectiveness of various marketing opportunities to determine which provide the best return on our marketing expenditures.
Here is a quick overview of some of our current and upcoming marketing projects:
- Targeted Keyword Ads - We are currently running several Google AdWords campaigns on a trial basis to assess the effectiveness of this keyword-targeted marketing in bringing new players to Entropia.
- Facebook App - We have partnered with SocialType to create a custom Facebook application that will give existing participants a convenient and exciting way to share content and information about Entropia with their friends, while earning in-game rewards. This app is in the final stages of testing, and will be launched very soon.
- Surveys - We recently contacted a large number of inactive participants amd invited them to take part in a survey in order to gain feedback on their experiences in Entropia Universe and uncover the primary reasons for their inactivity.
- Banner Campaigns - Later this year once the new player experience upgrades have been completed, we plan to launch a series of high-impact banner campaigns on popular gaming webites.
We also have several other exciting marketing efforts planned for 2012; more details on those will be made available in the coming months.
Bjorn (on behalf of the MindArk marketing department).