edit: warning, this is one of my infamous very lenghty Alice post (IVLAP)
reading all of this will cost you a lot of your time, you may chuckle a bit though
it is all based on my opinion and it is A LOT TO READ
so if you have better things to do, just skip this post
edit 2, added part about AI
they don't use proper marketing cause there is no useful thing about it to market
the only real useful point about EU is the real cash economy
its the biggest pro and biggest con at the same time
now what would you market
"We are the prettiest MMO",
err, nah, not really
you got cryengine and that doesn't look too bad but there are games who look similar if not better with lesser means often enough
"We have tons of people!"
actually they used that, using their amounts of created accounts
they've yet to release actual active player data as far as i know (maybe i missed it)
like how many ppl are online per week
but be honest, it won't be millions
MMO wise, nothing to market
maybe RPG wise
"We have a rich story"
not at all, actually the stories they came up with were forgotten or brought to strange and unsatisfying endings
like the egg story, that was on hold like 4? years before there was some Feffox (great name btw, a feff shagging the trox queen, sigh), big shootout, over
and now? uhm
"We have fun levelling up"
not at all
its grinding 101
actually its rather grinding 0.5
in pretty much every RPG you have two main thrives, one i come to after this point, the other being "i wanna get stronger"
now in EU, you don't get stronger really
sure, you gain skills and can unlock new weapons, BUT
this allows you to kill the stuff you clicked dead in a similar manner than back in the pre Diablo days faster, not necessarily more efficient (thank god they brought auto use tool)
if you move up mob wise, it doesn't matter that much in term of gameplay if you kill an atrox with say something like Apis level, or a exa using an opalo (your costs explode tho, but thats another point i come to later)
id say if youre a hardcore gamer you can prolly get to a decent HP level within a year or two, 150 HP makes a decent difference hunting wise in efficiency, but that's pretty much it
you WILL keep clicking things dead, much like on day 1, maybe the weapon sound differs and it sounds more like ratatata than pew pew and tschuip tschuip, but it doesn't change
one more for hunting before i go into other professions
"We have a great AI"
not at all, when a 5m robot comes at you, firing its laser and then suddenly it is stopped by the mighty blue flower infront of him, well, thats strange to say the least
Indie games programmed by like 5 people have better AI, take minecraft for examples
you can change the landscape there, remove and put blocks down, ie you have a changing environment
mobs are able to find you and attack you even in that changing environment (i think the area where they can do that decently is around 15-20 blocks/meters) and its far from perfect
STILL, they don't come straight at you just to be stopped by some block in their way, they get around it
i used hunting for this example cause its the most interesting of the standard professions
in mining your tools don't even change, you can go deeper (which you don't notice gameplay wise), you can equip amps (which you don't notice either, except return wise), you nowadays even use the same tools for ore, enmatter and treasure
in the best case the skin of the tool changes (like ark and caly ones)
but funniest here, skills mean basically 0 change gameplay wise (miners may disagree, im mostly a hunter, but feel free to point out where mining skills change your gameplay drastically)
crafting, well
you stand in a (prolly sticky) room all day without a chair, clicking "craft", or use the autocraft feature and go productive things like making coffee, watching paint dry or play proper games and come back to see the result
skill effect; you change the cos and can use "bigger" blueprints
you will still do that in the (prolly sticky) room, prolly with autocrafting
what else is there
tailoring?
the 2000 active (or w/e) people won't need clothes everyday, so your crafting is pointless
coloring
see above + terrible hurdles to skill up to use decent paints (is there actually another player who can use black paint by now? i lost track)
shipping people to planets
can't comment on that one really, but if you just got a quad and fly for 40 min to a new planet (give or take), prolly on autoflight, i wouldn't put it into the "interesting" aspect really
you prolly will do similar things like when using autocrafting
pirating
uh, seems to be fairly tuff, fairly much competition, but i can't comment on it
interest and action wise prolly one of the better examples
taming
ah yes, the taming, when was it supposed to come back? dec 2011? lol
mentoring
IF i would start here properly the text would become even longer than it is
but lets do it shortly gameplay wise
you tell (often ungrateful and impatient) newbies how the game works and 90% of them quit in a matter of 2 days (if they last that long), 5% more during a week, 3% will never finish mentoring, 2% you can get lucky with
it is not a very rewarding profession necessarily, and i don't speak of itamz or pedzzz
its hard often enough, tough and often enough undervalued
newbies often enough expect free stuff from you too (you have to pay them to allow their heighness to accept you as mentor or something)
i think thats the most thingies, maybe i forgot one or two, but you can prolly find more
the only "special" stuff we have are pretty much mindforce chips
the useful and fun ones so rare you can't get your hands on them, but even those pretty much useless for the use you would need them for
so you won't get "stronger" as such, or gain funny new abilities
whats the second RPG point
"i loot new funky stuff, better swords, armors and lotsa stuff!"
yeah, not really
isn't even pixie fairly hard to find nowadays?
if you find any weapon or armor, its L very likely and not necessarily good as that either
what you get is tons of oil (not that much needed in crafting), colors (see coloring, but demand is very low, pretty useless), skins/leathers (see tailoring and coloring), extractors (to extract the "pattern" of skins etc.; see tailoring and coloring), tier upgrade stuff (pretty useless, not that many people tier their unL stuff up cause its pointless using 99% of it), enhancer craft stuff (similar, enhancers mostly worsen your effectiveness with a few exceptions)
or in short
you usually get stuff noone wants really and everyone else does too, so the market is flooded with useless nonsense
do you new funky stuff?
can't say I ever did loot wise
oh, in team i looted angel foot guards M once i think
so yes, i guess you do (been playing like 6 years then or more
)
but yeah, i guess you can loot awesome and epic stuff! (every ~5 years, you just need 50 years for a useful armor set!)
what else is there, crafting we already had with new bps, but its a profession i can't comment on
mining, something out of ordinary
biggest pro there, treasure hunting, you can get armor of angel level i think (thats pretty good) and something around shogun level i think (thats good too), well and vases, cant have everything, but they're fairly pretty #D
but otherwise, mostly meh
coloring, you don't get new stuff and unlocks are far ahead, tailoring too
shipping people from A to B, you don't get new stuff either really (except you gotta buy a new quad when your old one i shot to bits)
pirates, you get lotsa new stuff!
ok, that was a bit ironic
note that i am against lootable pvp, but i gotta grasp for straws here
all in all, RPG wise
you don't get stronger really, you don't learn new abilities to kill your foes quicker and you don't find new (useful) stuff
so imo, as MMORPG, as massive online role playing game
it isn't that massive multiplayer, it's hard to say if its a RPG as such, but its online at least
one thing game wise that's not just RPG oriented, is the exploring
from my opinion the world for exploring was more interesting before all the vehicles and the boring cities that came with CE2
STILL, for a new player there is enough to explore
it is mostly a fairly empty and boring exploration without many highlights tho, but it is there
you basically have nothing of it but of seeing new landscapes, prolly get chewed by troxes and stuff on the way, BUT, exploring works decently
the only thing left, RCE
now how do you market RCE
"we have real cash economy, our economy is based on real money!"
"ah, so i will make money from you"
"no, of course not, than we would go bankrupt"
"ah, but i can make money?"
"sure, but you gotta take it from other players, like with services or as dirty reseller (sarcasm from me)"
"ah, but that basically means that just a few people will actually -make- money, usually i have to pay?"
"pretty much, yes, isn't that great!"
"ah, yeah, i go play some real F2P game"
so to summarise, what to market EU with, the massive online role playing game
"You can run around in a fairly empty and boring world for free!"
and the most important one:
"WE ARE ONLINE!!!"