I don't know why everyone else might not be bidding... but I can tell you why I am not and it has nothing to do with crypto.
Mindark has a long history of offering something for sale that was either not developed yet, in the process of being developed, not ready to in game yet etc and did pre-sales only for the item not to be delivered as promised or taking months or in some cases years to be ready.
Fool me once, shame on you... fool me twice... shame on me.
And of course the other reason is it seems silly that they want us to bid on the chance to be an affiliate for them. I've done alot of work for various companies over the years and never once did they ask me to pay them money to have the honor of promoting them.