The biggest problem with the support is that they drink coffee while they sort out the tickets. (I guess they are allowed to drink coffee by the computer, and perhaps someone drinks tea!) Atleast i think so, can't say for sure though
And since they only got the ticket and can't communicate directly with the person who submited a ticket, they need to investigate and guess what the problem is if the ticket lacks some needed info. If they need more info the support case could take a week (or many weeks) to be solved.
Bascially theres not much stress, and it's easy to copy paste same answers on alot of tickets since they can't investegate as good as they could, because of lack of info, tempting coffee or whatever. Maybe spellbound by the NDA about any info in the game. Who knows, well MA knows but it's the players not typing properly it seems...
I don't know why MA wants a one way support in the first place. You can check out any serious mmorpgs (virtual universes, games or whatever you prefer to call them), and find that there are forums and usually GM's avalible 24/7 from INGAME. They are standing by to solve the present issue you have right away while you remember and can give a accurate description of the problem. They will also ask about any info that is needed to help solve the problem in the best way.
Those tickets are answered with 24 hours 99,99% of the time. Theres no time to chill with a coffee out while doing "live support", except when you have a break offcourse ^^
Yes sometimes it takes more then 24 hours, but there can be many reason for that. New released patch with alot of bugs, bugs that NEVER are getting fixed, understaffed support (people are sick?) and probably 200 million other things i don't want even want to start thinking on. But it happens very rarely.
There are also some that has the same offline ticket system, but noone needs to be a genius to understand that live help right away is the best thing a customer could get.
I don't know what MA has for plans in the future with the 24 hour support, my guess is still the offline one way ticket. I do hope MA can do something useful and start preparing for ingame live support 24/7. Even in vacations, or you could litteraly just shut down the servers if you don't have staff to make the universe run in holydays like eastern, summer, winter, christmas and so on.
Just my few thoughs