Sorry it isn't a right way to promote the game, thats childish and not professional for a million dollar company! Such merchandise is "on top" to a right and strategical media-campaign.
If the Company would invest in a really good advertise campaign (worldwide) and use different communication channel (social media, tv, radio station, professional journals, and so on - but i don't see such strategy, this has to improve by Mindark and the Planet Partner. Only one thing - social media strategy - its a shame that this company don't know anything to use this possibility - "Entropia-Universe" 13k people like this on Facebook...
thats nothing!
Fact: Only with a media-strategy and a good media campaign is the way to contact other non-players to initiate the possibility to join the game.