D07020303 Amethera > New Oxford > Thorkell's Tomb D07020309 Amethera > New Oxford > Thorkell's Tomb > Shop #11
(Last one is an edit, I took out some items and there where price changes, I also added a few other details and a pic)
Basically pimp has another meaning, a little less commonly used now but growing in popularity with the rise in media usage (i.e. MTV's show Pimp My Ride and others). It basically means upgrading it in an urban style but can just mean improving something.