Mindark is reliving the mistakes made by Ultima Online and many other MMORPG titles. Instead of rethinking and redesigning an underutilized PvP area/server, they are just putting "bait" in the area, hoping to lure in enough targets to justify the time and expense of developing the PvP zone.
A common delusion among certain segments of the developer community is that, given sufficient provocation and massive bloodshed in an open PvP situation, the players will band together and police themselves. This has never worked. If the situation is dire enough to drive players to volunteer for policing, it is already so bad that your zone (or entire game) has already lost everybody who's not a hardcore PvPer.
End result? Generally a few months or years pass before the devs admit that there's too much designated PvP area, followed by a downsizing of the area or concantation of servers (DAoC), changing the ruleset (UO's Siege Perilous), or continuing refusal to admit that the designers messed up at all, with escalating (but ultimately ineffective) "bait" (UO's Felucca).