I don't pvp much at all any more, I kind of got bored of it, but I used to enjoy it, my soc was active in land grabs etc. but after a while I just couldn't keep up with the gear, or the internet connection or the computing power to be competitive. But I still go into pvp and lootable pvp because its fun. I just know going in I will probably get killed, but so what, I just laugh and revive and either go back in or go somewhere else. If I get shot down in space I get repair skills.
I loved it back in the day when most everywhere was pvp on Amethra, revivals, shop cans, LA's, etc. a lot of the rings were always busy with people testing their skills and having fun. The more pvp areas there are, the more you get used to it and people just go on about their business, but you get to have these crazy mass killing frenzies every once in a while where someone would come into the shop can and kill everyone standing around, or kill stealing, or general harassment, it was all fun
Now, hardly anywhere is PVP and people just aren't used to it and it freaks them out when it happens. People get so freaked out, its just an avatar people! Its not you! Your avatar gets to revive! After all, even if your wearing armor and you get pk'd - if that cost to repair breaks your bank, then I'd say go get a job at Starbucks or mow lawns or shovel snow or something so you can get some extra spending money and enjoy a depo now and then and have some fun blowing some money in the game. It's a game, adjust your mind to think that way and have some fun, quit worrying and fretting about every god damn pec!