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Advertisement of Entropia

CrazyBuck

CrazyBuck

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How much money do you think MA spend on marketing Entropia Universe? Any at all?

For example with this "huge" update comming this september (mentoring comming back and all), why not spend $100k on marketing this game for a change!
Ads in some gamer-magazine? Sponsor a big LAN-event?

If i'm totally wrong about this game not beeing marketed, enlighten me please :)
 
If i'm totally wrong about this game not beeing marketed, enlighten me please
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other than gaming conventions' booths i cannot recall having seen advertisement for the game. besides press releases, random tv show or magazine.

to my understanding, MA themselves do not advertise EU to customers. that's PP's job. however, MA probably advertises the game to potential planet partners, no idea what channels they use and how much they spend. maybe they just call around all day.
 
Yep. Never seen any actual advertising in printed material, banner ads, etc. All I've ever seen are press releases. MA has had a booth at one US venue to the best of my knowledge. They shuoulda picked ComicCon or DragonCon for max exposure to a receptive target audience, IMO. They were being steered by non-MA influences, however....:rolleyes:

The mainstream media in the US did pick up the CND sale to some small degree, but expecting lightning like that to strike twice is somewhat foolish, IMO.

What was Project Entropia, I suspect, was always intended to be nothing more than a showpiece to dangle in front of prospective platform users. We'll never get that confirmed without lots of booze, staged but embarrassing photos to be published, or pulling some fingernails, though.
 
steffel said:
other than gaming conventions' booths i cannot recall having seen advertisement for the game. besides press releases, random tv show or magazine.

to my understanding, MA themselves do not advertise EU to customers. that's PP's job. however, MA probably advertises the game to potential planet partners, no idea what channels they use and how much they spend. maybe they just call around all day.
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Thanks for the answer steffel. Random tv show you say, that woulda be intresting to see how it looked! Gaming conventions are a good places to market a game like this, but i wonder how often those marketing chances come along...

Planet Partners taking the role as main advertisers doesnt seem like the best idea to me. To avoid starting discussing plant partners too much ill keep short and say that i think calypso is the only good representative of this game. As calypso is under MAs control after SEE bailing out, it should then be thier concern to market the planet now
 
AlphaGeek said:
Yep. Never seen any actual advertising in printed material, banner ads, etc.
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Actually, they have had banner ads, you can find pictures of them here on the forum... think that was during FPCs time tho
 
Can someone make some banner adds for eu and post them up here? I have some websites that I get rrgular traffic to that I can give free exposure to eu :) it will only help out the community :D

...just a thought though...

~Danimal
 
danimal01 said:
Can someone make some banner adds for eu and post them up here? I have some websites that I get rrgular traffic to that I can give free exposure to eu :) it will only help out the community :D

...just a thought though...

~Danimal
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Sounds like a good idea to me!! :yay:
 
"XXX Advertisement Edition" items? Show proof via snail mail of an add we paid for and reward us with a special item? Lots of small local "rags" in this world......

They could offer a SMALL package of official logos/slogans that we could use.

"Entropia Universe..... When a second life just ain't enough!"
"Entropia Universe..... Where your virtual life is second to none!"
"Afterworlds are great, but Entropia Universe is THE here and now!"
"Gold farming is for pussies!"

Menace
 
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Nighthawk: So a very small number of banners has been out there on the internet somewhere sometime in the past.. I mean, wow :)

Danimal: Nice of you to offer marketing place on your site, hope someone can come up with that banner!

Menace, I'd love to see a bunch of T-shirts with those slogans made and sent out to everyone, for example for depositing a certain amount of ped!

Some shop on thier site where you could buy "Advertisement-junk" for points earned by depositing would be a nice and cheap way to both get some advertisement and at the same time giving funny bonuses to people putting money in the game.. Stickers, Hats, posters, actionfigures etc etc! Almost every online pokersite has shops like this.

The way I got to know about this game was through an article about "world record in virtual property sale". I also remerber reading that article long time ago about CND beeing bought bought that the reason ND decided to invest was that he tought "Spacetourism will increase in the future". A smart way of saying "I think I'm gonna earn the money back through tax from everyone gambling at my casino-ish feature"... Anyway, Ive seen a few more of those record-articles been written when the record again later was beat. I doubt that the record will be beat anymore if money isnt invested in other ways of marketing this game now though
 
Hey Mate!

May I know where you read that mentoring would be coming back?


Cheers,

Perry
 
Menace said:
"XXX Advertisement Edition" items? Show proof via snail mail of an add we paid for and reward us with a special item? Lots of small local "rags" in this world......

They could offer a SMALL package of official logos/slogans that we could use.

"Entropia Universe..... When a second life just ain't enough!"
"Entropia Universe..... Where your virtual life is second to none!"
"Afterworlds are great, but Entropia Universe is THE here and now!"
"Gold farming is for pussies!"

Menace
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good:)
i would add something like:
"Entropia Universe.....Show how big your pockets are!"
 
Menace said:
"Gold farming is for pussies!"
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Aye, a billion $ industry though :eek:

With regards to the topic of advertising, by which we mean get a load more people into the game, the solutions are really really easy to accomplish, with almost no cost involved, except some time.

The difficult bit is making a twitter / facebook / youtube / forum / * fill blank* campaign work by having a substantial number of us lot to build and sustain it. Each person's minimal effort could create a viral response.

What prevents this? the usual reasons, 2 of them anyways:

1. Player apathy - " somebody else's problem " syndrome

2. Lack of direction from the top - " I am too busy looking at my belly button / holiday brochure / porn mag " syndrome from the people upstairs.

This affects us all, and prevents many ( me anyways ) from furthering their investment in the game for want of a decent playerbase.

I for one would be happy to see someone take the initiative on this matter.

Happy Hunting
 
Peezle: Yeah I'm with you there, the chain effect of the online "word of mouth" through the social mediums is of course a great way of spreading the knowledge of this game! I think a little of this is already happening, for example with the people twittering and putting up on facebook thier achivements and globals...

But dont we expect mainly the owner of planet calypso to put in a bigger effort though?
 
CrazyBuck said:
"word of mouth" through the social mediums is of course a great way of spreading the knowledge of this game! I think a little of this is already happening, for example with the people twittering and putting up on facebook thier achivements and globals...
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Other people are making a contribution, but it is not nearly as effective as blending everyone's efforts ( plus many more ) into a well worked campaign that could be monitored and tweaked to get optimal results. This strategy ALONE will bring results, and should not be seen as filling MA's pockets, but improving the community and flexing some real playerbase muscle.

But dont we expect mainly the owner of planet calypso to put in a bigger effort though?
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Totally agree. Problem is, do we let this get in the way of what could be done by ourselves?
IRL experience should prove that the 'man' usually cannot see beyond the end of his nose, but why should we have to follow?:scratch2:


Good Hunting
 
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Com'on guys, it amazes me why this is not being done now that new planets, space, and cry-engine is here. It's really not that hard; mc donalds eu happy meals with free ped cards, item give aways with every slurpie, free taco gun with every taco 10 pack, 100 peds and an alienware edition gauss rifle with any purchase. See easy, now hook up a brother with a big hof for all those great ideas. :) pleeeeese
 
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I think they rely on word of mouth of the 2 million users is 458 countries on 4 planets or whatever the current lie is.
 
The more i think about the strategy of trying get in planet partners that would do the advertisement for the real playerbase the more confused i get...

Can anyone think this would be a good idea? The right way to do it would of course be for MA to attract people to the game as a whole concept (for example through any of the idea mentioned in this thread).

Then the planetpartners could give it thier best to fight over those customers! Giving the planetpartners some sort of semi-gamedeveloper-status and an incentive to sell in the game as it was only thier planet existing is just absurd.
As we have seen the planet partners are not much more than a owner of a big land area with a kind of VIP status (free to come up with mobs, missions etc).

Trying to come up with something unique in that sandbox-development-studio is seemingly impossible, all planets are the same! RT selling in as the first virtual "MUSIC" universe is just lol... If you like one planet you probably kinda like em all! why? Cos they're all the same!!

And the people a planet partner attracted is not the least bound to just that planet.. So a player recruited by for example RTs advertisement and really liked the game will most certainly explore the other parts of the universe and as for today with 99% chance end up on Calypso, realizing its the by far best working planet. Then all the advertisementmoney for that person is spent for nothing by RT... So obviously the competition for PPs is really between planets.. Real genius of MA giving em all the responsibility for all the outside game advertisement.

I guess sitting there in the MA-office going 100% for the in-game improvements and whatnot might do something to your head.
 
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this game is around for 10 years now.. A lot of players have tried it. Those who are here are here, those who are not here do mouth to mouth advertising on forums. (and it isn't positive advertising)

for example: http://www.youtube.com/watch?v=wqJvtAMtkdk
 
danimal01 said:
Can someone make some banner adds for eu and post them up here? I have some websites that I get rrgular traffic to that I can give free exposure to eu :) it will only help out the community :D

...just a thought though...

~Danimal
Click to expand...

So...nobody yet? I get nearly 200k visits to just ONE of my websites per day...it would be nice to be able to put something up. I currently dont have the time or program to make a good advertisement banner for eu.

~Danimal
 
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