The bolded card is what I have just because the TOP card was impossible to get a hold of or get any delivery date on.
But that it runs hot and noisy, can't really agree on that unless 62-68C is "hot", I tested it for over two weeks playing EU on full settings 1080p never over 68C, played BF4 all on ultra never over 68C either and mostly around ~62C during BF4 or EU, noise I don't even notice but maybe because my old pc was a TRUE jetplane and that I have a Fractal Design R4 case now. (sitting right next to me on the desk, backside at ear level 1m to the side)
The hot and noisy I think refers to the R9 290X not the 280X cards that's basically re-branded 7970 or what they were/are called.
At the video I posted earlier the temps never exceeded 66C during 2+ hours at that event.
Edit: 2½ hours online now and sitting at 63C right now with 33%(1082rpm) fan speed