CE2 is closing up to its 1-year anniversary. I remember that before it was launched, there were a lot of talks about CE2 bringing a new era of prosperity and myriads of new players.
Then there was the "beta test" period and the successive patches bringing back slowly (most of) the functionality of VU9.x.
The grass was always greener in the coming months with MA undoubtly planning a big marketing campaign once the software was more stable.
In terms of marketing campaign, they did another asteroid sale, which didn't cost them a penny of marketing investment and netted them some cash instead.
Reading regularly this forum, it doesn't seem the player base has increased significantly or that the economy is doing much better (maybe less worse though?).
MA still spent quite a lot of money in this big update (I believe around $5mm at least, if not a bit more on this platform). Looking back at the last 12 months, do you think it was worth (from a business perspective) to have done this? Would the situation be very different if CE2 had never existed? (maybe MA would have used all this millions of $ to improve loot instead )
Then there was the "beta test" period and the successive patches bringing back slowly (most of) the functionality of VU9.x.
The grass was always greener in the coming months with MA undoubtly planning a big marketing campaign once the software was more stable.
In terms of marketing campaign, they did another asteroid sale, which didn't cost them a penny of marketing investment and netted them some cash instead.
Reading regularly this forum, it doesn't seem the player base has increased significantly or that the economy is doing much better (maybe less worse though?).
MA still spent quite a lot of money in this big update (I believe around $5mm at least, if not a bit more on this platform). Looking back at the last 12 months, do you think it was worth (from a business perspective) to have done this? Would the situation be very different if CE2 had never existed? (maybe MA would have used all this millions of $ to improve loot instead )